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What is theEVENT?
theEVENT is MPI’s signature Canadian gathering for business event professionals.Â
For three dynamic days in Vancouver, you’ll engage in high-impact education, meaningful business connections and immersive experiences designed to move your events and your career forward.Â
Rooted in the theme Naturally What’s Next, theEVENT 2026 explores how innovation, sustainability, design, and data come together to shape the future of the meeting and event industry. You won’t just hear about what’s next. You’ll experience it.Â
Why Attend
theEVENT is where the Canadian and global meeting and event
community gathers to exchange ideas, challenge assumptions, and
create what comes next.
Gain Actionable
Skills
Engage in interactive education, peer-driven discussions and future-focused sessions that deliver practical tools you can implement immediately to strengthen your events and your business.
Build Valuable Connections
Leave theEVENT equipped with strategies, insights, and relationships that translate into stronger programs, smarter decisions, and clear ROI for your organization.
Experience
Innovation in Action
Experience Vancouver’s leadership in sustainability, technology and global collaboration, and see how destination and design influence more impactful event experiences.
Drive Measurable
Results
Leave theEVENT equipped with strategies, insights, and relationships that translate into stronger programs, smarter decisions, and clear ROI for your organization.
Vancouver: Explore What's Next
Your learning experience at theEVENT 2026 is designed around core themes
that reflect Naturally What’s Next for the meeting and event industry.
Thrive: Leadership, Career & Self
Develop the skills that help you lead with confidence, grow your career, and thrive in a rapidly changing industry. Explore leadership, communication, personal effectiveness, resilience, emotional intelligence, and strategies for long-term professional success.
AI & Data-Driven Decision Making
Discover how artificial intelligence and data can transform the way you plan, market, and measure events. Learn practical tools, automation strategies, analytics, and emerging technologies that help you make smarter, faster decisions.
Event Design, Experience & Attendee Engagement
Create events people remember. Explore innovative event design, audience engagement, content strategy, experiential activations, networking, and technology that elevates the attendee experience from start to finish.
Contracting & AV
Build confidence in the operational side of event planning. Gain practical knowledge in contract negotiation, risk management, audiovisual production, production planning, and venue partnerships to deliver successful events with fewer surprises.
DEI (Diversity, Equity & Inclusion)
Design events where everyone feels welcome, represented, and able to participate. Learn inclusive planning practices, accessible event design, equitable leadership, and strategies for creating meaningful experiences for diverse audiences.
Local Impact & Sustainability
Create events that leave a positive legacy. Discover sustainable event practices, community engagement strategies, destination partnerships, social impact initiatives, and ways to balance environmental responsibility with business objectives.
Full event programme now live!
Become a sponsor.
Put your brand in the spotlight.
Align your brand with a conference and a city recognized for innovation, sustainability, and industry impact. As a sponsor, gain visibility and connections with the planners and decision-makers shaping the future of events.
Please fill out the form to receive a copy of theEVENT sponsorship and advertising prospectus.
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Special thanks to our production partner, Encore Canada.
